Robert Rios | Portfolio
Program and Project Manager with over 15 years of experience leading enterprise-scale digital product launches, AI-enabled operations, website/app transformation initiatives, sprint planning, stakeholder communication, launch readiness, maintenance prioritization, and cross-functional marketing deliveries using Agile and Scrum methodologies. Skilled at program management, issue tracking, leading internal PM teams, interfacing with client stakeholders, resolving blockers, and driving projects from intake through launch.
I aim to exhaust my potential and have the maximum positive impact on my company and those I work with. Specializing in connecting people, disciplines, and priorities to turn strategy and concepting into seamless execution. With a leadership style rooted in empathy, structure, and accountability, I build strong cross-functional alignment and empower teams to consistently deliver exceptional results.
Really enjoy working with new and more experienced teams as they broaden my perspective, expand my skill set, and provide new challenges that support my long-term professional development. Always excited about the possibility of applying my existing strengths in a new environment while learning from different perspectives and challenges which will help make me a more well-rounded professional and individual.
Chrysler Pacifica Redesign
Newly designed Vehicle reveal and site support
Overview:
The MY27 Chrysler Pacifica project was a large-scale digital vehicle launch initiative in support of the newly designed Chrysler Pacifica. This project involved the release of the vehicle landing page (VLP), pillar pages, shopping tools, marketing assets, incentives, accessibility compliance, post-launch enhancements, and campaign support. The project included coordination across creative, development, QA, SEO, analytics, legal, product, brand marketing, asset management, and client teams.
Deliverables Included:
• Vehicle Landing Page (VLP)
• Design, Gallery, Technology, Safety & Security, AWD Capability, Specs, and FAQ pillar pages
• Shopping tools integrations
• Asset production and retouching
• Accessibility compliance
• Incentives integration
• Post-launch optimization and maintenance updates
• Chrysler brand marketing alignment for MY27 launch messaging
Strategic Objectives:
•Launch MY27 Pacifica Digital Experience
Launch the full Pacifica VLP, pillar pages, shopping tools, sitemap updates, vehicle selector experiences, and associated digital assets
•Support Chrysler Brand Positioning
Help re-establish Chrysler as a leading minivan brand through updated messaging and product presentation targeted toward millennial families
•Deliver Marketing Assets & MCA Campaign
Develop launch assets, retouched imagery, ACA/UAW-approved creative, campaign content, and supporting media
•Improve Customer Experience
Enhance page functionality, navigation, shopping tools, incentives, accessibility compliance, and design components
Major Accomplishments
•Successfully launched MY27 Pacifica VLP, pillar pages and shopping tools
•Coordinated cross-functional launch across creative, development, QA, product, legal and client teams
•Resolved critical BMO/navigation defect within 4 hours
•Completed post-launch redesign of the "Something For Everyone" section
•Executed asset production, retouching, licensing validation and UAW approvals
•Drove accessibility remediation and SEO-related enhancements
•Established governance and preventive controls for future vehicle launches
This project reflects a full end-to-end digital vehicle launch program involving brand strategy, customer experience, technical delivery, compliance, launch governance, and post-production optimization.
Chrysler BHP Redesign
Redesigning the Home Page for the chrysler brand site
Overview:
The 2026 Chrysler Brand Homepage (BHP) redesign was a cross-functional web transformation initiative for Chrysler.com that involved creative redesign, content refresh, homepage restructuring, incentive strategy updates, video integration, legal/brand compliance, SEO validation, analytics implementation, QA testing, and production deployment. The project progressed through Creative Review → Preview Build → PQA/Legal Review → GEN007 Product Review → Client Approval → Go/No-Go → Production Launch on July 30, 2026.
Project Goals:
Refresh Chrysler Brand Homepage
•Modernize Chrysler's homepage experience
•Reorganize content and improve user engagement
•Align homepage messaging with MY27 Pacifica positioning
Improve Incentive Visibility
•Introduce a redesigned incentive ribbon/module
•Improve mobile usability and offer presentation
•Support test-and-learn strategy around incentive placement
Improve Creative Experience
•Replace static assets with video where possible
•Update hero experiences
•Improve trim selector and vehicle presentation
Major Accomplishements:
Successfully Launched on Production
The refreshed Chrysler homepage was deployed live on July 30, 2026 after completion of approvals and validations
Introduced New Homepage Features
•Updated hero experience
•Enhanced incentive presentation
•Improved vehicle lineup visibility
•Added refreshed homepage content architecture
Program Manager Impact (Robert Rios)
•Leading project planning and timeline management
•Coordinating creative, development, analytics, legal, and client teams
•Driving expedited review cycles
•Managing preview approvals and Go/No-Go process
•Tracking risks and launch readiness
•Facilitating production deployment and validation
•Acting as the primary coordination point between Publicis, Razorfish, and Chrysler stakeholders
This project is a strong example of a cross-functional digital program involving 15+ stakeholders, multiple approval organizations (Client, Brand, Legal, Product, SEO, Analytics), compressed launch timelines, and enterprise website deployment.
New to Market - FIAT Topolino
introduced the all-electric FIAT Topolino to the U.S. market
Overview:
The Topolino program introduced the all-electric FIAT Topolino to the U.S. market through a new Vehicle Landing Page, supporting entry points, inventory integration, dealer-oriented calls to action, and related FIAT homepage updates. The MY26 scope emphasized Search New Inventory and FIAT Live Store rather than Build & Price because no additional MY26 units were planned for production.
The MY26 Topolino page and associated shopping-tool updates went live on July 6, 2026. The release also defaulted MY26 FIAT 500e within the appropriate shopping tools. After launch, the team continued post-lauch activity, adding the Topo Tours event content, hero updates, Puerto Rico localization, and supporting FIAT homepage changes.
The broader content positioned Topolino as FIAT’s entry into the U.S. micromobility segment. The stated MY26 product offering included Topolino and Topolino Dolce Vita, limited dealer inventory, an MSRP of $13,995 excluding destination, up to 46 miles of range, a standard maximum speed of 19 mph, and approximately five hours to charge.
Primary Objectives:
•Launch a U.S. Topolino product experience with a dedicated VLP, updated entry points, and Search New Inventory integration
•Position Topolino around micromobility, compact electric transportation, Italian design, and limited inventory
•Support both Topolino and Topolino Dolce Vita with product-specific imagery, feature content, FAQs, disclosures, and calls to action
•Add a Motori & Customs component to the VLP and BHP to promote cosmetic customizations and an America 250 customization kit
•Add and maintain Topo Tours content for planned promotional events
•Localize the experience for Puerto Rico using a translated manuscript and client review.
Robert Rios (Program Manger) coordinated the MY26 launch and shopping-tool scope, questioned conflicting requirements, managed creative and development assignments, identified accessibility and platform constraints, escalated specification inconsistencies, drove expedited reviews, tracked client and QA feedback, and completed the project on time in an expedited timeline.
Chrysler | Century of Innovation
CELEBRATION of Chrysler's 100th anniversary
Overview:
The Chrysler 100 Years project was a high-visibility brand initiative created to celebrate Chrysler's 100th anniversary through a dedicated digital experience, historical storytelling, video content, innovation timeline, SEO content, and homepage integrations. The project was considered one of Chrysler's most important initiatives of the year and required extensive coordination between brand, creative, development, analytics, legal, SEO, asset management, and executive stakeholders.
Deliverables Included:
•Dedicated Chrysler 100th Anniversary microsite/page
•"Century of Innovation" historical content experience
•Homepage promotional banner placement
•Video content integration
•Historical vehicle content and timeline experiences
•Analytics instrumentation
•SEO content strategy
•Lead generation (SUFU) integration
•Public relations and launch assets
•Vehicle lineup and heritage content updates
Strategic Objectives:
•Celebrate Chrysler's Centennial
Create a digital destination highlighting Chrysler's 100-year history, innovation milestones, heritage vehicles, and future direction
•Strengthen Brand Relevance
Position Chrysler as an innovative and enduring automotive brand while reinforcing confidence in its future product roadmap
•Increase Consumer Engagement
Drive users into Chrysler history content through homepage entry points, videos, and innovation-focused storytelling
•Support Lead Generation
Capture user interest through SUFU (Sign Up For Updates) and related CRM activities tied to the anniversary experience
Major Accomplishments
•Delivered and launched Chrysler's 100th Anniversary digital experience
•Coordinated legal, brand, SEO, analytics, creative, and development workstreams
•Successfully integrated SUFU lead-generation tracking
•Achieved 88 SUFU submissions with a 68% submit rate
•Created homepage and innovation-page integrations to drive engagement
•Established a digital heritage experience highlighting a century of Chrysler innovation and history
For executive-review purposes, this project showcases your leadership of a high-profile brand initiative involving cross-functional coordination across 10+ disciplines, legal governance, analytics implementation, content strategy, accessibility compliance, and digital experience delivery.
Chrysler Tax Deductions Page
Chrysler Tax Deductions and Incentives
Overview:
The Chrysler Tax Page project was a cross-functional initiative to create and launch a new Chrysler web experience focused on business tax deductions, depreciation incentives, and tax calculator tools. The effort involved extensive coordination across Chrysler brand stakeholders, Stellantis tax experts, creative teams, legal/compliance reviewers (GEN007), engineering teams, SEO, analytics, and platform development teams. The project evolved significantly due to tax regulation changes, calculator defects, approval dependencies, and launch readiness issues. The project launched in December 2025 with supporting homepage modules, navigation links, analytics validation, and post-launch enhancements.
Primary Objectives:
• Create and launch a dedicated Chrysler Tax Deductions page.
• Provide customers with information regarding Section 179 and first-year depreciation deductions.
• Implement a tax calculator tool that could estimate potential business deductions.
• Drive traffic through multiple entry points including:
o Homepage modules
o BHP modules
o Global navigation
o Footer links
o Sitemap links
Business Objectives:
•Support Chrysler business vehicle sales programs
•Educate customers regarding tax deduction opportunities
•Provide updated tax guidance aligned with 2023-2026 regulations
•Create a scalable cross-brand tax tool experience
Major Accomplishments
•Successfully navigated multi-stage stakeholder approvals.
•Resolved calculator functionality concerns.
•Achieved Tax Team, Client, Product, Legal, PQA, SEO, and GEN007 approvals.
•Implemented tax deduction page and supporting navigation architecture.
•Coordinated creative refreshes and UX improvements.
•Successfully launched Chrysler Tax Deductions page to production.
•Completed analytics validation and post-launch support.
This project demonstrates significant cross-functional program management across compliance, engineering, legal, product, SEO, analytics, client stakeholders, and external partners while managing multiple launch blockers and regulatory dependencies.